Product
The AI Engine Behind Your Product Assistant
Aurex is not a chatbot you send your customers to. It is the engine you embed in your own platform — under your brand, with your data, serving your users.
Aurex is the engine. You are the platform.
Most AI tools sit between you and your users — capturing data, building lock-in, and putting their brand where yours should be. Aurex works the opposite way. You integrate it once, and from that point on, your users get AI that feels like it was built by you — because it is.
Two Models
Very Different Outcomes
Your product knowledge flows through Aurex and reaches your users exclusively through your platform. Every touchpoint belongs to you.
Multiple manufacturers feed their data into a shared platform. Your data, your users, and your brand are absorbed into theirs.
What You Keep with Aurex
Full ownership of the things that matter.
| Aspect | With Aurex | Alternative |
|---|---|---|
| Brand | ✓Your name, your interface, your identity | Appears under their platform branding |
| Data | ✓Your documents stay within your control | Your specs ingested by a third party |
| Users | ✓Your users only ever interact with you | Users shared across a third-party platform |
| Access | ✓You grant, manage, and revoke all access | Platform sets its own terms and controls |
| Integration | ✓API · SDK — fits your existing stack | Often forces their UI or workflow |
| Revenue | ✓Flows entirely through your platform | Platform captures value from your data |
Capabilities
Four Things Aurex Does Precisely
Product Discovery
Navigate your entire catalog through natural conversation. Every option, every specification, instantly surfaced — no search terms needed.
Configuration Validation
Build, decode, and verify part numbers against your actual product matrix. Zero manual cross-referencing. Zero configuration errors.
Compatibility & Performance
Verify fixture, dimmer, and accessory compatibility. Photometric specs, thermal constraints, and application limits — all checked, all cited.
Intelligent Recommendation
Describe the space, the budget, and the requirements. Get the exact fixture configured to spec, with orderable part numbers included.
Under the Hood
How Aurex Works
Ingest
Your spec sheets, catalogs, and product documents are processed and indexed into a structured format Aurex understands.
Index
Aurex builds a knowledge base from your exact product data — part numbers, specs, compatibility rules, application notes.
Query
Your platform sends natural language questions to Aurex in real time — from your sales team, your reps, your users.
Answer
Aurex returns precise, grounded responses. Every answer is traceable to a specific document, a specific page, a specific line.
Works with Your Existing Documents
No special formats required. Aurex reads what manufacturers already produce.
Getting Started
Three Steps to Live
Share Samples
Send us a selection of your product documentation. We assess the structure, scope, and complexity of your catalog.
We Configure
Our team adapts Aurex to your specific product taxonomy, naming conventions, and catalog structure. You review the output.
You Go Live
Connect via API, embed in your platform, and your AI-powered product assistant is ready for your users.
Integration
Connects to What You Already Have
REST API
Send requests to Aurex from any platform, any language, any tech stack. A single endpoint returns structured, traceable answers grounded in your product data.
Native SDK
Pre-built libraries for common platforms and frameworks, simplifying integration and reducing development time across your team.
Common questions
What is Aurex and who is it for?
Aurex is an AI-powered product knowledge engine built for lighting manufacturers and distributors. It reads your complete catalog — spec sheets, photometric data, configuration rules — and deploys as a conversational AI specialist that answers product questions, validates configurations, and completes orders. It is designed for companies whose sales teams, rep agencies, or customers regularly need to navigate complex product data.
Is Aurex a general AI chatbot or a specialized tool?
Aurex is purpose-built for the lighting industry and is not a general-purpose AI assistant. It draws exclusively from your uploaded catalog documents — it does not use general AI training knowledge to answer questions. This means it will never recommend a product that isn't in your catalog and will never fabricate a part number or specification.
What file formats does Aurex support for product catalogs?
Aurex ingests PDF spec sheets, photometric data files, and structured product catalog documents. If you have existing product documentation in any of these formats, it can be loaded directly. No reformatting or database migration is required to get started.
How quickly can Aurex be deployed with our catalog?
Deployment scope depends entirely on the size and complexity of your product portfolio — the depth of your catalog, the number of product lines, and the condition of your existing documentation all influence the process. We assess this during the demo stage and provide a realistic picture based on what we see. Contact us to discuss your specific situation.
Can Aurex be deployed under our brand?
Yes. Aurex is deployed as a white-label product specialist representing your company, not as a Westa AI or Aurex-branded tool. Your customers and sales team interact with an AI that carries your product identity and speaks from your catalog.
How does Aurex handle discontinued or invalid part numbers?
When a user submits an invalid or discontinued part number, Aurex identifies it as such, explains why it is no longer valid if that information exists in the catalog, and suggests the closest current alternative with a full spec comparison. It does not guess or substitute silently.
How accurate is Aurex compared to a human product specialist?
Within the scope of your uploaded catalog, Aurex is consistently accurate because every answer is retrieved from a source document rather than recalled from memory. Where a human specialist might misremember a spec or confuse two SKUs, Aurex retrieves the exact figure from the document. If information is not in the catalog, Aurex says so rather than estimating.
See it in your catalog.
We configure Aurex against a sample of your own product documents. You see exactly how it performs before any commitment.